Wednesday, October 10, 2012

Why Beautiful People Have Higher Salaries

Studies have shown that attractive people are usually hired sooner, get promotions more quickly, and are paid more than their less-attractive co-workers. Attractive people earn an average of 3 to 4 percent more than people with below-average looks, according to Daniel Hamermesh, professor of economics at the University of Texas at Austin and author of the book, "Beauty Pays: Why Attractive People Are More Successful."

Researchers have studied the concept of beauty as a factor in a person's success over and over again, and in multiple ways. Beautiful people tend to bring in more money for their companies, and are therefore seen as more valuable employees and harder workers, according to an article in Psychology Today by Dario Maestripieri, a professor of comparative human development, evolutionary biology, and neurobiology at the University of Chicago. A door-to-door insurance salesman is better able to sell to customers who find him attractive, says Maestripieri, because the customers will be more likely to buy if they think it will increase their chances to have sex with him. Maestripieri calls this principle "the pleasure of dealing with good-looking people."

More: How To Be Yourself At Work: 3 Tips

"Good-looking people are more appealing as potential sex partners," Maestripieri says, "and [so] other people choose to interact with them, to spend time near them, talk with them, buy insurance from them, and hire them as employees."

Hamermesh, however, believes that it's not just the sex appeal that makes attractive people more successful. He writes that attractive people tend to have desirable personality traits, like higher self-confidence -- likely a direct result of their good looks-that appeal to employers.

"Beauty may just reflect reflect self-esteem. Perhaps people's self-confidence manifests itself in their behavior, so that their looks are rated more highly, and their self-esteem makes them more desirable and higher-paid employees," he writes. "Another possibility is that beauty and the attractiveness of one's personality are positively related, and that it is the general sparkle of one's personality, not one's beauty, that increases earnings."

More: 3 Soft Skills You Need To Get Hired


Researchers at Rice University and the University of Houston also conducted a study on beauty's effect on success. They limited their study to how facial appearance affects excellence in a job interview. The study found that people with facial blemishes and "disfigurements"-birthmarks, scars, blemishes-were more likely to be rated poorly by their interviewers. The interviewers tended to recall less information about these candidates', which negatively impacted their evaluations.

"The more the interviewers attended to stigmatized features on the face, the less they remembered about the candidate's interview content, and the less memory they had about the content led to decreases in ratings of the applicant," said Juan Madera, a professor at the University of Houston and co-author of the study.

Even with the bias against the less fortunate-looking, Hamermesh says there are still ways to succeed despite one's looks. "First, don't go into an occupation where looks matter a lot," he says in an interview with the Wall Street Journal. "Don't be a TV broadcaster; be a radio broadcaster. Don't be a movie actor. Most important, go into fields that you enjoy, and that you have an advantage in doing. Accentuate your strengths, and try to avoid those things where you are relatively disadvantaged."

Tuesday, October 2, 2012

Survey:Facebook may be the social network of the past.

In the near future, developers say car apps will be big and Facebook may be the social network of the past.
How do you unseat a Goliath like Facebook? The strategy in a nutshell: Think mobile. According to a survey conducted by Appcelerator and research firm IDC, more than 66% of mobile developers believe that start-ups have a fighting chance against Facebook--if they go mobile first.

“Developers are highlighting a cautionary note that all businesses should pay attention to: Mobile has the power to reshape entire industries and these changes will be swift,” the survey reads. “It is not enough to port elements of your existing business model over to mobile. Staying competitive in the era of mobility requires fundamentally re-envisioning traditional business models through a mobile-first lens.”

It's worth noting that there have been some attempts already to chip away at Facebook's dominance via mobile apps: fast-growing social network Path is one, which the survey doesn't mention. But these are still early days. The survey's larger point is that every business--not just those in the social media space--will need to take a mobile-first approach in the coming years.

The report surveyed 5,526 mobile developers from August 22-28, 2012 on their perceptions of the mobile space and its future integration with social media and the cloud. According to Appcelerator and IDC, this report compiles the world’s largest mobile developer survey conducted to date.
Respondents also weighed in on future mobile predictions: 84% believe they will be building apps for television by 2015 and 74% of developers say they will be building apps for cars by the same date. Above all, most respondents acknowledged the speed at which mobile development is growing and highlighted its importance in the small business community.

“Mobile provides enterprises with an unprecedented opportunity to transform their relationships and build towards competitive advantage--even faster than was possible when Web technologies emerged,” the survey says. But be warned: Mobile “will also leave a wake of casualties among companies that underestimate the speed of disruption.”

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